What began as a micro business based out of apartment living room, has grown beyond paper into a lifestyle brand, celebrating the every day joys and milestones of multicultural individuals, their families with inspired cards, invitations, party goods, home decor and gifts.

But really, everything started with Alice.

“Why is the company called sweet potato paper; are your products made out of actual sweet potatoes?” This is certainly an FAQ for us; and while our products are not made from sweet potatoes, it is a key factor behind the brand.

My grandmother, Alice Morehead (pictured, in the front right), loved parties and get-togethers. Whether she was a guest or a hostess, my grandmother made sure that along with good music and good times… her sweet potato pie was on the menu. To my grandmother, gatherings and celebrations were as an important as sugar in her pies.

She knew that celebrating as a group gave a sense of belonging and love, which she felt was key. From birthdays to funerals, there was no end to the gatherings my grandmother hosted, floral arrangements and handwritten notes she delivered, or where her fresh baked pie showed up

Like her grandmother, our founder, Allyson Bentley, believes that regardless of who we are, where we came from or what we have done, acknowledging milestones with those we love is essential—more than selfies, dm’s, or social media likes. The interactions we share with one another, our connection with tangible items (like invitations, silly party hats, or photo-books) activate our senses and emphasizes the importance of community.