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About Us

What began as a micro business based out of apartment living room, has grown beyond paper into a lifestyle brand, celebrating the every day joys and milestones of multicultural individuals, their families with inspired cards, invitations, party goods, home decor and gifts.

Our Story Starts With Alice...

“Why is the company called sweet potato paper; are your products made out of actual sweet potatoes?” This is certainly an FAQ for us; and while our products are not made from sweet potatoes, it is a key factor behind the brand.


My grandmother, Alice Morehead (pictured, in the front right), loved parties and get-togethers. Whether she was a guest or a hostess, my grandmother made sure that along with good music and good times… her sweet potato pie was on the menu. To my grandmother, gatherings and celebrations were as an important as sugar in her pies.


She knew that celebrating as a group gave a sense of belonging and love, which she felt was key. From birthdays to funerals, there was no end to the gatherings my grandmother hosted, floral arrangements and handwritten notes she delivered, or where her fresh baked pie showed up


Like my grandmother, I believe that regardless of who we are, where we came from or what we have done, acknowledging milestones with those we love is essential—more than selfies, dm’s, or social media likes. The interactions we share with one another, our connection with tangible items (like invitations, silly party hats, or photo-books) activate our senses and emphasizes the importance of community.

Allyson Bentley, Company Founder

Our Manifesto

These are our words to live by. They are showcased in our products, brand and core values.


There is more to life than what’s on your phone.

You get a lot further with a handwritten note vs a text message.

To us, being social means being social (in person and with live people).

Truly exciting times of life go down in person and not “the DM.

You need all of your senses to celebrate life. 
Touch - to feel an invitation or card. 
Sight – to see friends & fam in person. 
Sound – to hear music & laughter. 
Taste – to eat a celebratory brunch, lunch or dinner.